Photos + Graphics
Photos of in-progress burns can be effective communication tools that capture attention, spark curiosity, build trust, and even allay public concern. However, caution should be used, as images of fire can cause alarm for the general public, particularly those of more extreme fire behavior, and can possibly impede your message.
Prescribed Fire Image Library
Put Fire to Work has compiled photos and graphics of prescribed fire, recreation, and forest restoration in Washington and Oregon. All imagery is available for free download when used in educational materials. Image names include the appropriate information for the required photographer/artist credit line. Please note that commercial use of any images is strictly prohibited.
Best Practices for Photos + Graphics
Create meaning and mood. Photos of active burn operations that visually convey expertise, teamwork, and safety can build trust in the people applying good fire to the ground. Pairing fire shots with photography focused on restoration and the recreational value of forests promotes a more positive and balanced user response.
Plan and prioritize photography. Create a system to manage images; determine whether you will use a professional or someone internal; shoot lots of photos so you have plenty to choose from; capture the whole process, not just flames.
Before and after photos can be effective at illustrating the positive effects of prescribed fire as well as demonstrate the impact, or lack thereof, on trees and shrubs. Establish photo points or consistent locations in prescribed burn units to take these photos. Come back the following spring for a photo with even more dramatic contrast and effects.